Vortex is a next generation content studio that produces & distributes programming for all media platforms and works with global advertisers to create custom branded content for them.

The company was founded by James Deutch who has worked in the television industry for over 20 years producing for major media companies, international format studios and digital media studios. Vortex Media’s operating plan combines the best attributes of these business models.

In concert with traditional TV sales, Vortex pursues a digital first, direct to consumer strategy to take advantage of the fast growing market for programming on YouTube, Facebook and other open platforms.

James Deutch

From his debut film “Tie-Died” (selected for competition at the Sundance Film Festival) to his breakthrough TV series “Fashion Star” for NBC, James Deutch has been at the forefront of innovation and creativity in the entertainment industry.

He has created and Executive Produced 7 prime time television series, 2 feature films and several digital series working in a variety of genres; docu-soaps, talk shows, scripted comedy & drama and competition reality programming.

He has served both as a production executive with global media companies and as a hands on producer involved in creating, developing and producing television programs, documentaries, digital programming and full-length feature films. He has managed productions at all levels from large broadcast networks to cable television and digital media and worked extensively in the international format business.

From 2015 to 2016 he was Creative Director, Branded Entertainment at AwesomenessTV. In this capacity he created and produced original programming and worked with the advertising and consumer products teams to design and execute partnerships that integrated sponsors into the content as well as creating custom branded content.

Between 2010 and 2014 he independently produced a number of projects:

  • Executive Producer of the cooking series “Lost Supper” (in partnership with Red Arrow Entertainment for STV Scotland).
  • Executive Producer and co-creator of “Fashion Star” (NBC). The format of “Fashion Star” has been licensed and produced around the world (Germany, China and Vietnam). Season 2 of the Middle Eastern version launched in February 2017 in Dubai.
  • Consulting Producer for Mandalay Sports Media responsible for acquiring programming formats from around the world and developing them for sale in the United States.
  • Executive Producer of “TechStars” (Bloomberg Television) a docu-series following the eponymous startup accelerator.

In 2009 and 2010 he served as Development Executive at Zodiak Entertainment where he helped to adapt their programming formats for the U.S. market as well as coordinate synergies between the Zodiak group companies to maximize global potential for their formats.

He held the position of Executive Vice President at the Nederlander Companies from 2006 to 2008 spearheading their cross-media partnerships for film, television and stage.

During this period he also created and executive produced “Conversations With Michael Eisner” for CNBC and developed programming for VH1 and Fox.

As a Vice President at Hearst Entertainment, from 2001 to 2006 he worked with many of the company’s key magazine titles in the development and production of television programming for them including Cosmopolitan, Harper’s Bazaar and Seventeen. He created, sold and executive produced series programming including “Tabloid Wars” (Bravo) and “Miss Seventeen” (MTV) and worked on a number of syndicated shows, including “House Calls“, “Famous Homes” and “The Bravest“.

Other credits include:

Creating and executive producing the television series “Fashion Week” for the E! channel as well as a digital companion series for AOL.

Executive Producing the Bret Easton Ellis feature film drama “The Rules Of Attraction” which was adapted and directed by the Oscar-winning writer Roger Avary for Lionsgate.

Producing the film “Tie-Died: Rock and Roll’s Most Dedicated Fans” a documentary about the Grateful Dead which premiered in competition at the Sundance Film Festival in January 1995. It received a national theatrical release in the fall of 1995 and subsequently aired on HBO and AMC.

Deutch is a graduate of Georgetown University and a member of the Television Academy, the Producers Guild of America and an Advisory Board Member of the Georgetown Entertainment and Media Alliance.